Affordable Nutrition for Every Indian: Jan Aushadhi Nutraceuticals

Why in news

The Pradhan Mantri Bhartiya Janaushadhi Pariyojana (PMBJP) is expanding its offerings to include nutraceuticals, aiming to make essential dietary supplements and herbal products affordable and accessible to all sections of society in India.

Exam relevance

GS2, GS3, GS1 · Governance, Economy, Society, Science & Technology · Prelims · Mains

Key facts

1. Nutraceuticals are gaining recognition as an essential part of overall well-being in India.
2. The Pradhan Mantri Bhartiya Janaushadhi Pariyojana (PMBJP) is introducing a nutraceutical basket to address affordability challenges.
3. The Jan Aushadhi nutraceuticals basket includes nutrition bars, disease-specific formulations, protein supplements, immunity products, and specialized formulations.
4. These products are manufactured according to prescribed quality standards and offered at affordable prices.
5. The initiative aims to make regular nutritional support accessible without undue burden on household budgets.

Prelims pointers

• Nutraceuticals include vitamins, minerals, herbs, probiotics, etc.
• PMBJP is expanding its offerings to include nutraceuticals.
• Jan Aushadhi nutraceuticals aim to make nutrition supplements affordable.
• Products include nutrition bars, protein supplements, and immunity boosters.

Mains practice question

Discuss the significance of the Pradhan Mantri Bhartiya Janaushadhi Pariyojana's expansion into nutraceuticals in addressing India's nutritional challenges and promoting public health.

Static linkage

The initiative is linked to the Pradhan Mantri Bhartiya Janaushadhi Pariyojana (PMBJP), a flagship scheme of the government aimed at providing quality medicines at affordable prices through dedicated outlets. The expansion into nutraceuticals broadens the scope of accessible health and wellness products under this umbrella.

Significance

This initiative addresses a critical gap in public health by making nutraceuticals, often perceived as expensive, accessible to the masses. It aligns with the goal of improving nutritional outcomes across all age groups and socio-economic strata, potentially reducing the burden of lifestyle diseases and improving overall public health. By leveraging the existing PMBJP network, it ensures wider reach and affordability.