Department of Commerce, Ministry of AYUSH and AYUSHEXCIL Convene Government–Industry Brainstorming Session

Why in news

The Department of Commerce, Ministry of AYUSH, and AYUSH Export Promotion Council (AYUSHEXCIL) jointly organized a Government–Industry Brainstorming Session on the AYUSH sector to deliberate on strategies for enhancing its global competitiveness.

Exam relevance

GS2, GS3 · Economy, Governance, Science & Technology, Society · Prelims · Mains

Key facts

1. A Government–Industry Brainstorming Session on the AYUSH sector was organized at Vanijya Bhawan, New Delhi.
2. The session was convened by the Department of Commerce (Ministry of Commerce & Industry), Ministry of AYUSH, and AYUSH Export Promotion Council (AYUSHEXCIL).
3. The theme of the session was "Strengthening India's Global Leadership in Traditional Wellness: Innovation, Quality, Exports and International Collaboration in the AYUSH Sector".
4. Over 150 participants, including government officials, exporters, manufacturers, MSMEs, startups, researchers, and industry associations, attended the session.
5. Deliberations covered opportunities from Free Trade Agreements, global branding, export facilitation, quality standards (WHO-GMP compliance, Ayush Quality Mark), scientific validation, innovation, medical value travel, wellness services, and addressing regulatory and market access challenges.

Prelims pointers

• AYUSHEXCIL stands for AYUSH Export Promotion Council.
• The Department of Commerce operates under the Ministry of Commerce & Industry.
• WHO-GMP compliance and Ayush Quality Mark are mentioned as quality standards for the AYUSH sector.
• The session focused on 'medical value travel' and 'wellness services' within the AYUSH sector.

Mains practice question

Examine the potential of India's AYUSH sector in achieving global leadership in traditional wellness. Discuss the key challenges and suggest strategies for enhancing its export competitiveness and ensuring quality standards.

Static linkage

This event links to India's broader policy initiatives to promote traditional Indian medicine systems (AYUSH) globally, enhance their export potential, and integrate them into the mainstream healthcare and wellness economy. It also connects to efforts in improving ease of doing business and leveraging trade agreements for specific sectors.

Significance

The brainstorming session is significant as it fosters collaboration between government and industry stakeholders to formulate a comprehensive roadmap for the AYUSH sector. It aims to boost India's global leadership in traditional wellness by focusing on critical aspects like quality, innovation, and market access. Such dialogues are crucial for identifying challenges and opportunities, streamlining regulatory frameworks, and leveraging international trade agreements to enhance the export competitiveness of AYUSH products and services, thereby contributing to economic growth and public health.